Imvizar recently launched Hexahedron, Ireland’s largest augmented reality art installation, created in collaboration with internationally renowned artist Maser and supported by Dublin City Council as part of the European Capital of Smart Tourism programme. Transforming Charlemont Square into a vibrant digital canvas, Hexahedron invites audiences to step inside Maser’s artwork and experience the space through a fusion of art and spatial storytelling.

The location-based experience begins as users walk through a stone archway, phone in hand, unlocking vibrant animations that flow across the square, seamlessly integrating with the surrounding architecture. Hexahedron is free to download on the Imvizar app for iOS and Android and works exclusively on-site at Charlemont Square.

Eirmersive member IMVA (Irish Museum of Virtual Art) collaborated with Sean Burns on a project with the Creative Futures Academy (CFA) based at the Institute of Art, Design and Technology (IADT). They utilised Augmented Reality (AR) technology in an empty gallery space to showcase students' art and designs.

Additionally, they conducted a class for lecturers on incorporating this type of technology and AI into their teaching, enabling them to pass on the knowledge to future students. “This technology is improving at a fast pace, with new developments emerging daily”, said IMVA co-founder Daithi Magner.

Research Ireland and the UK Research and Innovation Arts and Humanities Research Council (AHRC) recently hosted a scoping workshop in Birmingham to explore new opportunities for interdisciplinary bilateral collaboration in creative industries research.

The scoping workshop brought together UK and Irish stakeholders with an interest and experience in research into the creative industries, creative skills and capacity building and creative communities in the UK and Ireland.

It was a privilege for Eirmersive to be part of these important and rich conversations with so many brilliant minds in one room. We’re looking forward to the continuation of the conversation and seeing how combined collaborative programmes across the UK and Ireland can support and elevate the Cultural and Creative Industries in both countries.

Announcing our next 'Lunch & Learn' webinar, an exclusive for Eirmersive members on developing and protecting Intellectual Property around immersive technologies, featuring Gemma Forde of Byrne Wallace Shields & Declan Fahy of HoloToyz.

Gemma Forde advises on corporate governance, legal structure, fundraising / licensing, commercial contracts, data protection, employment law to charities, non for profit entities and social enterprises. She will speak about the various types of intellectual property and developing and protecting your IP portfolio.

Declan Fahy is the Founder and Sales Director of HoloToyz, "driving innovation in interactive play". He will also share insights on the importance of IP from HoloToyz journey, offering practical tips for start ups looking to protect and capitalise on their innovations.

We're very grateful to Creative Ireland for featuring Eirmersive in a new film about the power of creativity and the impact of their support for groups and agencies such as ourselves -

"Creativity is not a luxury, it's an asset and an opportunity.. We support creative industries with great potential, like games, AR/VR, design - commercial creative agencies driving innovation and economic development... Our collaborations have strengthened the creative ecosystem, increased understanding of the power of creativity and brought creative approaches into new areas of Government"

Watch the short film below -

By Camille Donegan

Monumental moments are becoming a regular part of the Eirmersive calendar.

Following our network launch in Sept 2024 with Minster Dara Calleary and a large representation from the wider immersive ecosystem, the industry in Ireland has come together, in the form of Eirmersive members, as if they have been magnetised.

Eirmersive is receiving funding from Creative Ireland as part of the Digital Creative Industries Roadmap, it's Forum and related actions and subgroups. We are proud and honoured to be at that table and to bring the needs and wants of our industry to the conversation with government.

I am also proud to have been nominated by the Eirmersive board to be CEO as of 1st Jan 2025.

Eirmersive and (founding member) Imvizar welcome you to enjoy pizzas and beer at 4 Dame Lane, Dublin on Tuesday 17th December. Get into the holiday spirit and connect with the brilliant minds shaping the future of immersive technology.

This is your chance to unwind, celebrate the year’s achievements, and forge meaningful connections with fellow creators, technologists, and innovators. All folks working with immersive technologies in industry or academia are welcome.

Get your free ticket…

From 9th -11th December 2024, Eirmersive is bringing our first delegation to Stereopsia 2024 - "Europe’s foremost XR event" in Brussels. Eirmersive centrally coordinated the delegation between our members, Skillnet and Enterprise Ireland. We are looking forward to having our first ever Eirmersive booth at an international conference, and putting Ireland on the map as a player on the global stage. We have several member companies attending – Volograms, Imvizar, IMVA, The Immersive Agency along with several other members providing demonstrations that will be hosted at the Eirmersive stand, such as HoloToyz, Emagine, VIVERSE and Innovision. We are delighted that Irish members of the TRANSMIXR EU project will also be presenting at Stereopsia.

We’re grateful to Business Post journalist Alex Meehan for talking to Eirmersive when writing about the Augmented Reality side of our industry and some of our members in November issue of Connected Magazine.

"We've been through the hype-cycle now with these technologies. We're long past the point of showing our friends AR apps as novelties on our phones," said Eirmersive Interim-CEO Camille Donegan. "Ten years into this industry, it's about delivering real value in ways that are technology agnostic. The use cases for mixed reality and augmented reality as so compelling, they're impossible to ignore. They're fantastic to work with using today's technology and they're only going to get better."

It was a pleasure for Eirmersive to moderate the Wednesday evening keynote event at Irish Design Week.

In collaboration IMIRT - The Irish Game Makers Association, and under the Irish Design Week theme of 'Imagination for Opportunity' the conversation with Liz Rosenthal, Colum Slevin & Marcel Twohig highlighted the opportunities that exist for people in the experience design sector.

The full video of the session is available….

Eirmersive has a strong focus on the skills side of our sector. An important element of that is promoting and supporting the adoption of immersive technologies across the broad spectrum of education. As such we were truly honoured to have the opportunity in 2024 to convene a group of visionary educators drawn from every level of education in Ireland, including primary, secondary, tertiary, and further education as well as representatives from the private sector.

We'd like to thank the members of the Working Group who all gave so generously of their time. We would also like to acknowledge the support of Meta without whom this body of work would not have been possible. And we’d like to express our sincere gratitude to the Minister of Further and Higher Education, Research, Innovation and Science - Patrick O'Donovan, TD - for kindly, and enthusiastically receiving the report.

The School of Communications at DCU continues its Public Seminars series over four weeks in November and Eirmersive’s Camille Donegan is delighted to join the speakers on Thursday 7th November, to “look beyond the market trends, the hype and the ongoing shifts in immersive technology devices,… to discuss the social impact of Virtual-, Augmented-, and Mixed-Reality (VR, AR, & MR) in Ireland, through perspectives from industry, academia, local authorities and practitioners.”

The seminar will “also address the future potential of immersive technologies and the obstacles and challenges towards expanding its reach and scope in the Irish context."

On Episode 70 of the iPropertyRadio podcast we took the Proptech Hot Seat to speak with Carol Tallon about Ireland’s growing immersive technology sector and our recent membership launch.

Carol also visited the Walton Institute in Waterford to meet with Stephen Barnes and Ryan McCloskey who demo’d some of the latest immersive technologies in the lab and spoke about industry applications.

Eirmersive is delighted to announce that we have negotiated on your behalf a special Irish delegate rate on 15 industry passes for STEREOPSIA - ‘The Premier Avant-Garde XR Event in Europe‘ (Brussels, December 9, 10, 11).

Please note: In the event that we are over subscribed, priority will be given first to Eirmersive members, and then to our associates.

Each day features a mix of keynote presentations, panel discussions, and interactive sessions designed to foster innovation and collaboration.

To avail of this special delegate rate and to learn more about Stereopsia, read on.

We’re delighted to announce our very first Lunch & Learn webinar with special guest Conor Stewart, Senior Development Advisor, Commercial Creative Sector at Enterprise Ireland.

Conor will bring us through Enterprise Ireland and LEO supports relevant to the immersive technology sector. In addition, some members of Eirmersive will discuss their own EI/LEO support journeys. If you're an Irish start-up building or working with immersive technologies you won't want to miss it!

'Immersion: Experience Climate Action' was one of 43 projects funded under the Creative Climate Action Fund II. It brings together immersive story tellers from across the island to explore ways of engaging with the public on climate action.

Interim-CEO at Eirmersive, Camille Donegan presented at a recent Immersion workshop which was filmed by Creative Ireland.

“I came here today as part of the immersion project to share my VR production experiences platforms tools workflows to the artists here to hopefully give some inspiration. It makes sense that artists would lean in to the possibilities presented by immersive mediums like augmented reality mixed reality and virtual reality and artists don't necessarily need to know where the tech is at now or be limited by that because their imagination can push the boundaries of the tech possibilities”

Our Interm-CEO Camile Donegan spoke to Irish Tech News about how the immersive technology sector is doing in Ireland, our recent Eirmersive network launch event and more.

”Camille is a natural connector and creator of communities. She fosters strategic partnerships within the Immersive Technology sector to elevate the Irish ecosystem both nationally and internationally. Her industry acumen, passion for the sector, and hands-on approach to collaboration make her a key player in positioning Eirmersive as the go-to body for industry, academic and government stakeholders.

Eirmersive is the voice of the Irish Immersive sector and represents solution providers to spotlight their work nationally and internationally. Our vision is for Ireland to be a go to destination for immersive solutions by 2030.”

Eirmersive, the voice of the Irish Immersive Technology sector, launched its network at a special event on the 11th of September at the O'Reilly Theatre, Belvedere College, Dublin. This event marked a significant milestone for the sector, bringing together industry leaders, innovators, and stakeholders to celebrate the achievements of Irish immersive technology companies and set the stage for future growth.

Dara Calleary TD, Minister of State for Trade Promotion, Digital and Company Regulation, was present to officially launch the Eirmersive network, met with the Irish Immersive companies demoing at the event, and addressed the large audience about the recognition from the government of the importance of the Irish Immersive Technology sector.

Accountancy Plus is the Official Journal of CPA Ireland. In the September Issue Eirmersive's interim-CEO Camille Donegan writes about why Immersive Technology Solutions are so impactful for training and where else they are adding value.

We’re delighted to invite you to join Eirmersive at 7pm on 11th September in Dublin for ‘Outward’ where we're celebrating the achievements of Ireland's Immersive Technology sector as we launch our network and open for membership.

Our keynote speaker, Michael Barngrover, Managing Director of XR4Europe, will provide an overview of the European landscape in which our sector operates. He will also discuss key strategies from across Europe, including the Finnish Metaverse Strategy and EU Virtual World initiatives and related funding.