In this first episode of Case Study Corner, Eirmersive CEO Camille Donegan chats with Aaron Jay, CEO & Co‑Founder of Emagine, to explore Rock to Reality — a VR-powered factory tour created for Irish Cement.

Discover how Emagine used immersive storytelling, cinematic capture, 360 imagery, and interactive Unity-based elements to transform Irish Cement’s recruitment and engagement strategy for school leavers and apprentices.